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One Brit, No Bull

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Welcome to your future.

Our mission is to ignite a passion for challenge and change so that everyone achieves their full potential.

We are a boutique global coaching and consulting company founded by Rob Whitfield. Rob has over 20 years’ experience supporting the most important and influential Fortune 500 executives, business leaders, and leadership teams across the globe, driving to new mindsets, behaviors and practices, and cultural change with truly remarkable results. Through a combination of psychology, sociology, philosophy, organizational behavior, neuro-linguistic programming, and more, we bring to bear the very best methodologies, practices, and approaches to help you achieve sustainable results.


The proof, as always, is in the metrics. Indeed, we design all experiences with your key performance indicators front and center to get a ROI that makes it all worthwhile.

In sales environments:

  • 126% increase in Commit

  • 41% improvement in Reps at Plan

  • 40% increase in Sales Productivity

  • 15% improvement in Opportunity Accuracy

  • Significantly higher Sales Manager buy-in because of the “by sales, for sales” co-creation approach with Sales Managers

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In customer service environments:

  • 20% reduction in costs through increased organizational efficiency and collaboration

  • 70% Net Promoter increase in confidence of impacting business results through elevated credibility, trust, and process understanding

  • Outperformed in 8 out of 9 financial indicators including customer retention

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In relationships across ecosystems:

  • 95% of participants reported improved working relationships with their reports, colleagues, and leadership

  • 93% of participants reported better relationships with key customer contacts

  • Stronger personal and professional relationships, include several significant breakthroughs in participants’ personal lives

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Let’s co-create an experience that will deliver your desired results.



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Kick start an initiative, supercharge an existing program, or make your next team dinner a much more powerful experience - with truly sustainable results.


Individual performance is the starting point for team achievements; use this powerful ‘always on’ experience to maximize outcomes.


Re-set executive and leadership team meetings to generate tangible results, create powerful self-sustaining change movements in your organization that deliver on your transformation agenda, or tackle a specific challenge in an agile, sustainable, and more joyful way.


Enjoy the latest practical ideas from Rob; the eminent authority on organizational transformation and influential thought leader on behavioral engineering.

get in touch

Start using our experience and applied research to help you, your team, and your organization. Get in touch today.

The tools and practices from this Movement not only improved my performance with my team, but also the relationship with my son
— Senior Sales Leader